Online 12/3 - Pricing Strategies for Products and Services (9:00am - 12:00pm) December 3, 2022, 9:00am CST December 3, 2022, 12:00pm CST

How to Decide—Setting the Right Prices for Products and Services. This will be an online interactive workshop via Zoom.

How do you decide the right pricing for your product or service?

How confident are you in your pricing strategy?

Do you just throw a number out and hope for the best?

Are you afraid of leaving money on the table?

In this workshop, discover the best practices for pricing products and services, the key differences between each, and learn how to confidently choose prices with the complexities of competition, channels, and market conditions.
 4 best-practice pricing strategies
 4 most common pricing models
 Common pricing mistakes
 How to raise your prices

We’ll cover all this and more so you can confidently determine pricing that’s fair to both you and your customers.

**IMPORTANT INFORMATION: NO Registration after 12/1/2022 at 11:59 pm.**

Instructor: Sandy DeWald

Sandy DeWald is an expert in bringing new products to market. With 20 years of experience in the manufacturing industry, she has developed and launched hundreds of new products into multiple market segments. Key areas of expertise involve the entire lifecycle of new product development including market research and idea validation; developing product specifications, features and benefits; and effectively launching new products into the market. She loves collaborating with others on the “messy front end” to figure out if this is the right product, at the right price, for the right person. She brings those skills and insights into the classroom as an instructor by helping attendees clarify, validate and define their business ideas. As a lifelong learner, she has a BS in English/Biology from the University of South Carolina and an MBA from Union University and is excited to share what she’s learned in both academic and real-world business settings to help new entrepreneurs bring their ideas to life.

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**IMPORTANT INFORMATION: NO Registration after 12/1/2022 at 11:59 pm.**

$25 fee required at the time of registration

Any necessary workshop materials will be sent the day before the workshop

Registered attendees will be notified of any changes or cancellations. If canceled or you are unable to attend, the registration fee can be transferred to another SCORE Nashville Workshop.

Online 12/3 - Pricing Strategies for Products and Services (9:00am - 12:00pm)