Marketing, Public Relations & Sales Resources

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.

In this webinar, you will learn how to use video marketing strategies to generate customer engagement and new business leads. Read more

In part 2 of the "Your Marketing Roadmap" webinar series you will learn the effectiveness of educating customers instead of trying to "sell" to them. Read more

From reaching out to your local media to starting a “retailer of the year” award, there are many ways to make the most of independent retailer month.

In this webinar, you will learn the essentials of TikTok digital marketing such as reputation management, website SEO and paid ads. Read more

AAPI Entrepreneur, Vegan Founder, and Animal Lover Shares Their Advice for Business Success

From responding to your audience to consistently posting content, there are several social media strategies for small business owners.

In this session you will learn how to manage your Google Business Profile, optimization strategies as well as answers to frequently asked questions. Read more

TikTok continues its upward trajectory. In the U.S., Apptopia reports TikTok was the number-one downloaded app—with 94 million downloads in 2021, up 6% over 2020. It is currently the sixth most-used social platform in the world.

In part 1 of the "Your Marketing Roadmap" webinar series you will learn the key principles you must know before leveraging your marketing tactics. Read more

In this webinar, you will learn the value of attracting customers with larger budgets, where to find them and how to convince them to say yes. Read more

Social media has increasingly become a more important channel for retail sales, so it’s even more an imperative to make social commerce a part of your sales strategy.